I know, I know. Love 'em or hate 'em, there is still that "It's Nike" mentality around the giant being involved in Skateboarding. But in their defense they're paying their dues. And doing some things well.
One thing they're doing exceptionally well at the moment are web videos. A few examples of which I've posted below. Take a great team and add some great filmers and post production, and this is what you get. Nike being Nike could well have easily hired a bunch of football nitwits to film P-Rod, and come up with a total pile of rubbish. Instead they've brought great skateboard filming to their already great team, and come up with some really great shorts.
What do you think, does a company like Nike have a place in Skateboarding? More from SB here.
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